Oliver White
After running with some celebratory liveries during the testing season, Williams today finally unveiled their finished design which will see the team through the 2008 season. In recent years the livery has reverted to a retro-blue look and has looked quite pleasing to the eye. Well, in my eyes anyway. And this year’s attempt looks to be very nice, reducing the white and concentrating on the dark blue. Hamleys, the London-based toy store, also announced today they have extended their sponsorship deal with the team. They joined the squad in 2004.
Hamleys has been an enduring partner for AT&T Williams and we are genuinely delighted that today’s increased sponsorship commitment has been prompted by our successful relationship to date. Frank Williams.
Hamleys had been in the news over the winter when it was thought that an investment deal with the Baugur Group’s president (who has an association with Hamleys) had been struck. Since then nothing further has been spoken, but the continued relationship, and subsequent money, will be good for the team.
Further Images Of The FW30 Livery
All images courtesy of Williams.
It’s so beautiful!
Beautiful car, but probably Nico and Kazuki are hoping it to be fast too 😉
I’m liking the fact that it’s less white and more blue. Makes it that tiny bit different from all the other white ones.
so what’s that diffuser cover hiding then, eh?
Thanks for commenting, Aline, Vittorio and Christine. I’m pleased they dropped the baby blue, it looks much nicer being white and navy blue. Let’s hope it is as fast as it has promised to be in testing.
@Sidepodcast: I’m starting to get worried about you and the rear of cars! 😛
That’s got to be the best 2008 car/livery combo so far…
“@Sidepodcast: I’m starting to get worried about you and the rear of cars!”
c’mon. some teams hide the diffuser from the press, some show it and williams split the difference by showing it and hiding it at the same time.
you can’t tell me it’s not important?
Williams are quite innovative, especially given their budget. It’s one thing that draws me to them. And I don’t mean Newey-innovative; Williams are much more subtle. I have no idea what they’re hiding, I’m not that technical. but I do see the diffuser hidden, and agree that some teams are open about the backside of their motor as opposed to others. Particularly in the last two, maybe three years or so.
The thing that gets me is, given the tightness of the rules and the fact the cars are clearly and openly shown during the races, what’s the point in hiding something? Sure, it will give them two weeks time before the first race, but in two weeks, whatever is hidden will be open for the world to see and other teams can duplicate at their hearts content (providing they aren’t given the blueprints, ahem).
Maybe it’s because I’m not involved, but I fail to see how, two weeks before the season opener, a team can replicate a major change to the rear of the car in that time. Because it would have to be a major break-through for others to copy, or it simply wouldn’t be worth the man-hours.
To put it bluntly, I don’t see the point in hiding parts of the car. Of course, I’m not employed by Ferrari, so that may alter my opinion. 🙂
“To put it bluntly, I don’t see the point in hiding parts of the car”
firstly it makes it seem important. as though they might have something worth hiding.
secondly, 2 weeks is more than enough advantage. if it you finish a point ahead of your competitor at the end of the season, and you stole that point in the first race, then the work has paid off.
I guess a point is a point and a tenth is a tenth. Although I still wish that component covers and secrecy were banned from the sport.
How’s it going to look under the lights in Singapore though? not sure a black/grey combo is the best choice for that? Definitely a better looking car though than last year’s.
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