BMW driver Nick Heidfeld performed a demonstration run at the company’s Munich factory earlier today. As a way of thanking the staff of BMW who regularly watch the races and follow the squad’s progression around the world, Heidfeld performed a series of donuts and spoke with employees at the plant. World Touring Car driver Jorg Muller was also present, driving his BMW 320si. Team boss Mario Theissen said that transporting factory workers to the races was very difficult to achieve, so wanted to put on a show in order to praise their support for the Formula One operation.
It is nice to give the workforce something back. Nick Heidfeld.
Heidfeld eventually damaged his front wing with his driving antics, but more than 5,000 people attended to watch the F1.08 in action.
We’re well aware that a lot of people in the various departments are keenly following our fortunes and have bets on our results. However, it is not possible to involve the workforce properly at the circuits, so we had to come up with something special instead.
It is wonderful to see the BMW employees getting behind the sport. Support from within the company really helps us and gives us extra incentives. Mario Theissen.
BMW currently lead the constructors title by a point, while Heidfeld sits in second in the driver’s race with team mate Robert Kubica in joint-third (officially fourth when results a back-counted). BMW will be hoping they can continue their pace in to the European season which begins in Barcelona this weekend.